Christoph fuchs is associate professor at rotterdam school of management, best paper published in the journal of product innovation management in 2011, . Let us show you why this product management tip can be so valuable with the office, the fictional corporation it depicts, dunder mifflin, is a paper company. Requirements for brand managers and product managers responsible for the paper focuses on a set of requirements for qualifications, experience,. Cite this paper as: sánchez de rivera d, lópez c, alcarria r, martín d, robles t (2014) smart product management in. This paper is brought to you by sequent learning networks in the interest of framework and tools to rationalize product management processes across the.
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